How to use LinkedIn to build your business in 2022?

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by Andis Klavins

Do you want to know how to use LinkedIn to build your business in 2022? You’re not alone. With so many changes in the way people work, seek employment, and find new skills, LinkedIn is one of the best ways to find success. Check out this article for some expert advice on how you can use LinkedIn effectively to propel your business forward.

The average person spends around 145 minutes a day on the internet, and LinkedIn is one of the most popular websites. With nearly 800 million users, it’s no wonder why people use it to make connections with prospects and colleagues worldwide. However, many professionals don’t know how to use LinkedIn to grow their business in 2022. Here are some tips that will help you build your business on LinkedIn.

Introduction: What is LinkedIn?

LinkedIn is a network where users can create professional profiles and connect with other professionals. The site provides a place to list your skills and qualifications, meet potential networking contacts, and find job openings. 

LinkedIn is an online social media platform that connects professionals in the world of business together. It not only lets you list your specific skills and qualifications but also enables you to find new networking contacts and job opportunities.

Build your network: Form connections with people in your industry

Networking is a key tool in your professional arsenal and can help you find a new job, gain valuable connections, and more. Often, people fear the idea of networking because they don’t want to come off as showcasing why they’re available for new positions or who they know in the industry. But there are ways to be less self-centered and still maintain true intentions that will benefit both parties.

The fact that you’re only working with one person or company means that you can’t take advantage of their resources and networks. If you’re a freelancer, you can’t ask your client to refer you to a new client. You’re not networking if you’re just asking for a job. That’s a job search. At best, you’re networking if you’re asking about opportunities that you haven’t yet applied for.

LinkedIn is a great tool for building relationships with other professionals, but it can be time-consuming to build these connections. Luckily, there are plenty of tools out there to help connect you to people. Here are some of them that I use.

LinkedIn sales navigator

LinkedIn has been a valuable tool for professionals looking to network and/or learn more about their industry. In the 2014, LinkedIn launched a new product called the LinkedIn Sales Navigator that can be used by sales professionals. The app helps these professionals find potential customers through the use of data mining and analytics.

The LinkedIn sales navigator is a feature that allows for a more targeted approach to job hunting. It aggregates content from LinkedIn, Twitter, and various other sources in order to see who the person you’re looking for is connected to. This helps with both finding potential people to contact and also understanding what influencers know about the person you want to find. The Navigator has been received well because it simplifies the search process rather than making it more complicated.

By LinkedIn research

“On average, social selling leaders see:

+42% larger deals when using Sales Navigator to connect with decision-makers
+17% higher win-rate when saving leads on Sales Navigator
+15% more pipeline when using Sales Navigator to find customers
3X more likely to go to club.”

Source: LinedLn


A LinkedIn automation tool, Dux-Soup is a new platform that can be used to automate a variety of tasks for your company. With this tool, you can set up customizable rules and automated email messages to tailor your messages to specific audiences, including customers, current followers, potential followers, and people who have been on your contact list for more than a week.
With these features, you can save time on marketing by using the Dux soup automation feature.

Dux-Soup also allows sales professionals to automate their sales outreach on LinkedIn. The website has found a niche in the market by offering a way for salespeople to save time and energy on repetitive tasks while still being able to create more personalized interactions with prospects. Connecting with opportunities on LinkedIn can be difficult, but Dux-Soup offers an easy way to automate conversations and save time on tedious tasks.

Here are tasks what you can automate with Dux-Soup

• Import and export leads
• Auto-connect to new contacts with a personalized message
• Bulk message to your connections
• Auto view profiles
• Auto endorse skills


Linked Helper 2

Linked Helper 2 is another LinkedIn automation tool. It helps users automate their LinkedIn account. With this tool, users can engage with others through messages, invitations, responses, and direct messages. Users can also use the tool to send personalized emails to potential connections, scrape contact databases, and do many other tasks. The company calls the tool a “powerful social marketing platform” and has touted the feature as a way to help users “connect with protentional clients.”

Here are tasks what you can automate with Linked Helper 2

• Auto Invite new contacts
• Autoresponder to messages
• Automatizes Mailing System
• Send Group Messages
• Invite 1st Connections to groups
• Build a Mailing List
• Auto visiting user profiles
• Auto endorse skills

Share your skills: Share your expertise on LinkedIn.

LinkedIn has made it possible for professionals to share their expertise and skills with the world while also allowing businesses to find qualified employees. LinkedIn is a great way to showcase your skills and get noticed by potential employers. However, some may be hesitant because of the lack of privacy that comes with such an interactive platform. Learn how you can share on LinkedIn while still maintaining some privacy.

With your LinkedIn profile, you can tell your professional story to the world. LinkedIn has many great features that allow you to craft your profile in a way that shows how successful you are. You can create a summary of what you do, stories about work experience, and an industry overview to show others why they should want to work with you.

Daily tasks for building a business through LinkedIn:

• Follow up on connections you’ve made
• Follow up on connections you’ve missed
• Search for people, jobs, and opportunities
• Send outreach messages
• Mix up relevant content and create it
• Repeat


In conclusion, LinkedIn offers most people a business network. This network allows for increased collaboration, increased probability of finding out about new opportunities, and you don’t have to be in the same location as the person to develop a relationship.

The next five years will be an exciting time for LinkedIn, with more functionalities being developed that will help you grow your business. Try using it now to see how it can benefit your business in 2022!


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