How to get free access to the Pinterest keyword tool and how to use it

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by Andis Klavins
One of the essential steps in creating visual content for Pinterest is keyword research. The more specific you are with your keywords, the more likely your content will be found on Pinterest. When deciding what keywords to use, don’t just pick keywords that match the topic of your post – think about what other related terms people might search for when they come to Pinterest. If you want to use Pinterest for your marketing strategy, you need to find the most relevant keywords. The keyword tool will provide you with an overview of specific keywords’ search volume and relevance. You can save these ideas to a list or a document for future reference. To make the most out of this tool, you need to know how to get free access to it. Below is an overview of how it works.

Get a Pinterest business account

Before you can use the Pinterest keyword tool, you should have a business account. It’s essential to make sure you have a verified business account before starting using Pinterest keywords. When you’ve verified your account, you’ll be able to see which keywords are more popular on Pinterest than on other platforms.

To switch your account to business, you should click on a small arrow at the top right corner, then go to Settings, and click on Account settings.

create Pinterest business account

At the bottom of the page, you will find “Account changes”. Press the button “Convert account,” and you are done.

Next, you should write your account name fill the description section, and claim your website.

How to get free access to the Pinterest keyword tool and how to use it

Access your Ads account

Once you’ve set up your Pinterest business account, you need to click the Ads tab and select Create Ads. Don’t worry, you will not get charged for doing that.

Select your Traffic campaign type and fill campaign name in the next window. In campaign status, click “Paused.”

Click “Continue”.

create Pinterest AD campaign

On the next page, choose the strategy “Find new customers”.

select Pinterest targeting strategy

From there, scroll down to Keywords and Interests. Type your niche in the search box. After clicking on keywords, you’ll be able to see the search volume for all of the keywords you have selected. The tool will give you an idea of the most popular key phrases and how to use them for your business.

Pinterest keyword tool

Design your Pinterest pins

To make your pins look their best, use an eye-catching design. Having a striking image is essential, but it’s not the only thing you should consider when designing your pins. You can also incorporate your brand elements, patterns, and styles into your designs to make them stand out from the rest. The most popular way to do this is by creating a template that you can use as a starting point.

While designing your Pinterest pins, you should remember that people do not have time to think about what they want to read. They simply scan through your boards and don’t want to waste their time scrolling past your pins. As a result, you should keep your message simple and short. You can use different fonts and colors if you do not alter the text or add extra design elements. A well-designed template will make your pins more appealing to the viewer.

To design your Pinterest pins, make sure to use high-quality images relevant to your content. Choose an image that shows what the pin is about and represents the content. Do not use images that don’t match. This can look like a bait and switch, which will drive people away from your Pins.

To speed up your pin design, I suggest you use a design tool. I use Canva. It is not an expensive tool with hundreds of thousands of templates optimized specially for social networks and schedulers, where you can schedule your pin straight away after designing it.

Write keyword-rich Pinterest pin title and description

The Pinterest pin title and description is an important part of your pin, as it will show when someone clicks on your pin. A good one will entice people and tell them what to expect in your blog post. When a person sees your pin, they are likely to click on it. This is because you want to entice them to click on your pin and learn more.

When writing a Pinterest pins title and description, use long-tail keywords that you collected at the Pinterest keyword tool relevant to your post topic. Make sure to avoid keyword stuffing and stick to a tried and tested structure. You don’t want to make it difficult for people to understand. The description should also include the hashtags you want to rank your pin for. These serve as the backbone of your pin, as they will help the Pinterest algorithm find relevant content.

When writing a pin description, don’t use low search volume and high competition keywords. Instead, use keywords that have high search volume and low competition. Then, make sure that the keywords are related to your post and enticing to your audience. The right words will attract readers to click on your pin. When people click on your pin, they will visit your blog.

Use Pinterest analytics to measure the success of your pins

Using Pinterest analytics can help you analyze the success of your pins and plan your content for the future. It can also help you discover trends and audience demographics. By using this information, you can create content that will appeal to your target audience. You can develop new ideas for your next pin or improve your current content with this information. In the end, it will help you grow your business. Here are some tips for using Pinterest analytics.

Impression count: Impression count is a great way to gauge the success of your Pins. This number is a good indicator of how popular your content is on the platform. If your pins have high impressions, it means they are on-trend, and the hashtags and timing have been well-chosen. Total impressions are another way to determine the effectiveness of your Pinterest strategy. If your pins are getting a lot of clicks and saves, they are obviously working.

Clickthrough rate: This statistic shows the number of times people click on your pin. This number is generally reviewed weekly, monthly or quarterly. The goal is to use this information to determine your brand awareness and visibility. The more pins you create, the more traffic your content receives. In order to get the most out of your Pinterest strategy, you should aim to grow your website’s traffic by at least 10% month-over-month.

Engagement metrics: The number of times people engage with your Pins is important. If your Pinterest traffic increases, your pins should increase as well. If you see a drop in the number of pins, it might mean that your new visual content isn’t resonating with your target audience. Remember to allow two weeks before launching a new campaign. This way, your pins will have more success and will increase your traffic.

The most important metrics you should look at are pin clicks. The numbers that you see here will tell you if your pins are effective in converting visitors into customers. In other words, it’s important to understand what your audience wants and how they find it. By analyzing your audience, you can make better content and increase sales. You can also improve your product by improving your content.

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